Simplifying Preventive Healthcare
In India, a staggering 61% of the population is reported to be deficient in vitamin D, 54% in iron, and 53% in vitamin B12. These startling statistics from the National Institute of Health highlight a growing concern that many are unaware of: micronutrient deficiencies are far more prevalent than we think. For those leading busy lives, maintaining a balanced diet can become a daunting challenge.
Recognizing this pressing need, childhood friends Sachin Goel and Dheeraj Nagpal established Zingavita Ayurveda in 2020. With extensive backgrounds in tech-driven enterprises, including roles at CarDekho and Zomato respectively, the duo capitalized on their experiences to launch a brand aimed at revolutionizing health and wellness in India.
Frustrated with the lack of high-quality, trustworthy nutritional supplements in the market, they often resorted to importing their own. Their personal journeys underscored the vast gap in the market for science-backed Ayurvedic supplements that blend modern nutrition with the authenticity of traditional remedies.
Revolutionizing Everyday Wellness
Zingavita’s mission is clear: to make wellness accessible for modern consumers. Their product range addresses everyday challenges such as energy, immunity, stress, and gut health, offering effervescent tablets, functional foods, Ayurvedic supplements, and health gummies.
While the market is flooded with multivitamins, Zingavita stands out by reinventing traditional formulas with clinically validated ingredients. During the financial year 2023-2024, they reported a remarkable 33.4% increase in revenue, climbing from INR 6 Cr in FY23 to INR 8 Cr, alongside a significant improvement in EBITDA margins.
The growth can be attributed to their newly launched premium Ayurvedic products and a revamped website, boosting their presence in direct-to-consumer (D2C) sales.
Furthermore, Zingavita has expanded its distribution through major platforms such as Amazon, Nykaa, and Flipkart, while collaborating with quick commerce platforms like Zepto to deliver products promptly, catering to the increasing demand for immediate wellness solutions.
Scaling Ayurveda for the Future
Zingavita operates within India’s INR 20,000 Cr ($2.4 Bn) dietary supplements market, which is witnessing accelerated growth in the aftermath of the pandemic. More households are now integrating nutraceuticals and Ayurvedic products into their daily lives, creating substantial opportunities for brands committed to delivering quality.
Looking ahead, Zingavita aims to double its revenue to INR 16 Cr by the end of FY25, targeting a 100% year-over-year growth while further enhancing EBITDA margins. This ambitious growth plan is powered by an expanded portfolio of premium Ayurvedic offerings, including innovative products such as Shilajit Coffee and Shilajit Honey.
Beyond domestic markets, Zingavita is eyeing international expansion, targeting the global premium Ayurveda segment, with plans to enter the USA, the Middle East, and Europe.
In India, they are preparing to venture into pharmacies and premium supermarkets in Tier I and Tier II cities, solidifying their status as pioneers in contemporary Ayurvedic wellness.
Authored By Anirudh Trivedi
Comments are closed