
Plum, India’s leading insurtech platform, has launched Plum Perks – a curated suite of healthcare and wellness benefits for employees. This includes over 50 health and wellness brands, available through discounts on the Plum app.
Which Brands Are Included?
The brands on-boarded onto Plum Perks include The Whole Truth, Good Bug, Cosmix, Nua Health, Pee Safe, Cloudnine, Supertails, Heads up for Tails, The Sleep Company, Toothsi, HealthifyMe, PharmaEasy, Orange Health, Khayaal, Clove Dental, Lenskart, Tata 1mg, and more.
What Benefits Do Users Get?
Users gain access to exclusive discounts and free subscriptions from top brands. Each product and service is meticulously tested before being made available to Plum’s users. This launch embodies Plum’s commitment to delivering exceptional and personalized healthcare solutions.
“Plum Perks is a combination of what customers want and savings amounting to ₹30,000 annually in terms of discounts that they can avail. The benefits have been highly curated based on our own behavioral research and consumer consumption patterns. Plum has hence narrowed down our offerings into 5 categories: Food and nutrition, self-care, health, fitness and active living, and family care,” said Saurabh Arora, CTO and Head of Healthcare at Plum.
Healthcare Spending in India
| Healthcare spending in India | |
| Medical emergencies | 43% |
| Health and wellness | 46% |
| Preventive healthcare/ vitamins and minerals | 40% |
Source: Mintel
“At Hyugalife, we are thrilled to partner with Plum to create the best, and a highly curated healthcare ecosystem for the new health-conscious generation. This collaboration reflects our commitment to delivering exceptional and personalized health supplements offerings that cater to the unique needs of Plum’s customers. Together, we aim to positively impact the healthcare experience, ensuring accessibility, quality, and comprehensive care for all,” said Neehar Modi, Cofounder, Hyugalife.
What Does Plum Offer?
“At Plum, we are excited to announce the enhancement of our health and wellness suite with Plum perks, providing a comprehensive and curated healthcare experience for our users. With access to the best doctors, thorough assessments, and invaluable information through curated content and expert-led webinars, Plum is dedicated to supporting our users’ health and wellness journey,” said Jayanth Ganapathy – VP Healthcare at Plum.
Plum Telehealth has now logged in 59,100 consultations over the past year, with over 16,000 health assessments taken up since launch in January ‘24.
About Plum
Plum is India’s leading insurtech platform offering employee wellness solutions and business insurance solutions to 3500+ corporations. Founded in 2019, the company is on a mission to accelerate the adoption of health insurance in India by making employee health insurance accessible, affordable, and usable for employees. It is re-imagining the health insurance stack and accelerating the penetration of health insurance in India to 100%. Plum aims to reach a milestone of 10 million lives insured by 2025. It launched Plum Business in July 2023, thereby extending its product offerings to cover the health and wellness of employees and businesses as a whole. Plum is currently in the Series-A stage and has raised $20 million to date. It is backed by marquee investors, Tiger Global and Peak VX Partners.

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