United Supermarkets has reintroduced its 28-Day Challenge campaign for the United Supermarkets, Albertsons Market, Market Street, and Amigos banners. This program, which originally launched in January 2024, features interactive games and activities designed by the retailer’s registered dietitian to help customers set realistic health goals.
The initiative, developed in collaboration with TCC Global, aims to enhance the wellness experience for its shoppers.
‘Most of us start the new year with a fresh set of goals for our lives,’ said Tony Crumpton, CMO at United Supermarkets. ‘The 28-Day Challenge was created to help our guests make progress in their journey to health.’ With positive feedback from last year’s campaign, the new version offers enhanced features.
The campaign provides activities that enable participants to track their fitness and wellness achievements while fostering healthier eating habits and mindfulness practices. Completing these activities will enter participants into a $500 grand prize draw.
Participants will also have access to a variety of resources, including articles, quizzes, and a series of dietitian-created videos that educate on new products and recipes.
‘Health and wellness are increasingly vital in the supermarket sector and programs like the 28-Day Challenge exemplify that trend,’ remarked Rick Swinkels, CEO of TCC Global. ‘We are honored to work with United Supermarkets to develop a campaign that can genuinely change customers’ lives for the better.’
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