UCLA Athletics Partners with CUDIS for Athlete Wellness and Technology Innovation

UCLA Athletics Partners with CUDIS for Athlete Wellness and Technology Innovation

UCLA Athletics has announced a groundbreaking one-year partnership with CUDIS, the creators of an innovative AI-powered smart ring designed to help users track their health data and earn rewards for physical activity.

This collaboration introduces cutting-edge technology to UCLA athletes and offers new opportunities through Name, Image, and Likeness (NIL) deals.

Partnership Highlights

As part of this partnership, CUDIS will provide UCLA athletes with state-of-the-art smart rings, promoting the technology through various campaigns and in-game promotions. The smart rings allow users to monitor their physical activity, sleep patterns, and overall wellness. This initiative will be integrated into UCLA Athletics to benefit both athletes and the broader fan base.

CUDIS will also seek NIL deals with select UCLA athletes across multiple sports, including football, women’s gymnastics, and men’s and women’s basketball, tennis, and golf. These partnerships will enable athletes to promote the smart ring, engage with fans through personalized content, fitness challenges, and exclusive events, while capitalizing on their name, image, and likeness.

Engagement with Fans

In addition to outfitting UCLA athletes with smart rings, CUDIS aims to bring the technology directly to fans through in-game promotions and special campaigns. Fans attending UCLA sporting events will have the opportunity to participate in fitness challenges and exclusive giveaways, encouraging physical activity and greater engagement with the UCLA Athletics community.

About the CUDIS Smart Ring

The CUDIS ring is more than just a fitness tracker; it’s a powerful tool combining artificial intelligence with health data to offer personalized insights and recommendations. Fans can track their steps, monitor their sleep, and receive tips on improving their health while participating in rewards programs.

Edison Chen, CEO of CUDIS and a UCLA graduate, shared, ‘By empowering UCLA’s student-athletes with our innovative tech, we’re improving their performance and health while introducing them to the transformative power of blockchain and crypto, rewarding healthy habits along the way.’

The Future of Athlete Wellness

The data collected through the CUDIS ring will help both UCLA and CUDIS better understand the impact of physical activity on individual wellness. This can provide insights that inform future health initiatives and programs for athletes and fans alike.

By providing athletes access to AI-powered smart rings and offering exciting NIL opportunities, CUDIS helps cultivate a more interactive, health-focused sports culture. Fans will also benefit from the collaboration, gaining access to personalized health insights and rewards while supporting their favorite UCLA teams.

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