In 2025, the wellness landscape continues to evolve with a focus on scientifically backed, accessible, and engaging health solutions. The Vitamin Shoppe’s newly released Health & Wellness Trend Report highlights five major trends shaping consumer habits and industry innovations.
First, protein has shifted from a supplement to a meal-ready, on-the-go staple with the popularity of drinks, bars, and snacks that combine convenience with nutritional value. Companies like David are leading this trend, with innovative products gaining significant market share.
Second, NAD+ has emerged as a key player in the longevity movement. Once primarily associated with aging research, NAD+ supplements are now mainstream, with search interest surging 500%, driven by claims of enhanced cellular energy and healthspan.
Third, peptides, traditionally used in skincare, are expanding into sports nutrition. Powered by AI-developed complexes, peptides are now seen as vital for muscle preservation and performance, especially among active individuals.
Fourth, the format of supplements is transforming. Gummies, beadlets, and sprays are replacing pills, making supplementation easier and tastier. Creatine gummies, for example, have seen search increases of 1,300%.
Finally, shilajit, an ancient Ayurvedic remedy rich in minerals, is experiencing a renaissance among health-conscious consumers. With a 40% rise in sales, this natural substance is being reformulated into capsules, gummies, and honey sticks to appeal to a younger demographic.
On the mental health front, efforts are underway across the US to improve access for youth. Recent CDC data reveals that 1 in 7 children have received diagnoses for anxiety, depression, or other behavioral disorders. Initiatives at hospitals like Lurie Children’s and St. Louis Children’s Hospital focus on early intervention, expanding mental health services, and creating safer, more supportive environments for young patients.
Experts emphasize early screening, partnerships across healthcare disciplines, and integrating mental health into broader health policies as crucial steps. Innovative approaches, including specialized inpatient units and community outreach, are making a difference, but challenges remain due to workforce shortages and resource limitations.
In summary, 2025 presents a vibrant picture of wellness driven by science, convenience, and a holistic approach to health—alongside a dedicated push to support mental wellness among youth. As these trends and initiatives unfold, consumers and healthcare providers alike are advised to stay informed and proactive in their health strategies.
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