Tisserand Launches New Wellbeing Routine Kits
HEALTH AND BEAUTY NEWS
11 April, 2025 | by TRB News Team
Tisserand, the UK’s leading essential oil brand, is set to launch its new Wellbeing Routine kits this April 2025. This initiative aims to address key wellness trends, focusing on sleep, stress, menopause and hormone balance, as well as natural energy.
As the sole provider of 100% plant-based, natural essential oil blends devoid of synthetic fragrances, Tisserand anticipates that the new kits will attract both loyal customers and potential new shoppers. The brand aims to transition these consumer interactions into increased sales of their full-sized products.
Each of the four Tisserand Routine Kits provides consumers with simple, proven routines validated through extensive panel testing. Results from this testing are highlighted prominently on each package for enhanced visibility on retail shelves.
Each duo kit consists of a mini Body & Room Mist and a full-size rollerball essential oil, designed to meet specific health and wellness needs. These kits utilize two of Tisserand’s best-selling product formats, suitable for application on the body or for refreshing bedding and furnishings, or simply spritzing around the home. Consumers can experience the product through the 9ml mist before considering upgrading to the full-size, 100ml option.
Routine Kit Details
- Energy Routine: This kit features Orange, Lime, and Grapefruit 100% natural essential oils designed to naturally enhance energy levels.
- Balance Routine: A blend of Rose, Geranium, and Clary Sage essential oils aims to help balance mood and support hormones naturally.
- De-Stress Routine: Combines Geranium, Orange, and Nutmeg essential oils to assist users in unwinding and slowing down.
- Sleep Routine: Contains Jasmine, Sandalwood, and Lavender essential oils meant to improve sleep quality.
According to Robin Russell, Chairman and CEO of First Natural Brands Ltd, ‘The growing consumer preference for natural and holistic products has increased the popularity of essential oils, as shoppers seek organic and plant-based solutions for various health issues.’ He emphasized that Tisserand’s new duo Wellness Routine kits cater to this demand, providing shoppers with simple routines that deliver powerful results, thereby supporting sales across numerous trade partners including Holland & Barrett, Boots, Waitrose, and Sainsbury’s.
Tisserand’s launch strategy involves a dedicated support plan, including consumer and trade public relations efforts, a social media campaign, and special promotions across all trade channels. Each Routine Kit has a recommended retail price of £12.
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