Target Expands Wellness Offerings with 2,000 New Items

Target Corp is significantly increasing its commitment to wellness by introducing over 2,000 new items in various health-related categories. This expansion will include more than 600 exclusive products, with over half priced under $10, catering to health-conscious consumers looking for affordability.

This initiative includes functional beverages, health supplements, and wellness technologies, with 140 tech items highlighted. The store will showcase a new upfront wellness experience, merging beauty, health, and beverage selections into a cohesive shopping environment where supplements, hydration, and sporting goods are prominently displayed.

In a statement, Rick Gomez, executive VP and chief commercial officer of Target, noted, ‘We understand that wellness is deeply personal, and it spans many different aspects of people’s lives … we’re adding exciting new products to make it easier for people to find everything they need.’ Game-changing brands and exclusive lines, including partnerships with celebrities like Tom Holland for his non-alcoholic beer brand, as well as original brands like Good & Gather, will augment Target’s availability of health-centric options.

The program also features an exclusive activewear collection comprising 80 pieces, designed to engage Target customers in living a healthier lifestyle.

• Introduction of functional and non-alcoholic beverages, such as Bloom and Poppi.
• Expanded beauty and self-care options from celebrity-founded brands.
• Increased men’s wellness products from brands like Dr. Squatch.
• Nutrition and gut health improvements highlighted with 250 new registered items.
• A new line of wellness tech with exclusive infrared products.
• Introduction of a new activewear collection under $40.

With these changes, Target aims not only to meet the rising demand for wellness products but also to promote a holistic approach to health in the community.