Reviving Wellness: Paris Yee’s Journey in Health Supplements
[Written in partnership with Legency Group, but the editorial team had full control over the content.]
Paris Yee’s fascination with the written word, particularly in the realm of health, led her to explore a subject often overlooked by her peers. “Young and healthy people rarely think about health management,” Paris noted, reflecting on her earlier perceptions of wellness practices.
Despite her early interest, Paris’s journey shifted to a career unrelated to health until 2016, when she discovered Synergy Via Online (SVO), a brand focusing on simplifying health. This re-ignited her passion, prompting her to dive deep into learning.
“Through SVO, I realised health management could be accessible and effortless,” she said, marking a pivotal change in her journey toward wellness entrepreneurship.
Filling the Gaps in the Market
Upon launching Paris Queen, Yee aimed to establish a trustworthy brand. “I noticed two major gaps in the health supplement market—quality and transparency,” she explained.
Committed to high standards, every Paris Queen product undergoes rigorous testing, with certifications made available on their website. “If I wouldn’t use or recommend it myself, it doesn’t make it into our product line,” she stated, emphasizing her brand’s guiding principles.
Paris Queen operates on a direct-to-consumer model, allowing it to maintain control over product quality and customer relationships. “Currently, our products are exclusively available online through our official website,” she said, underscoring her commitment to customer experience.
Overcoming Challenges with Resilience
Starting a health supplement brand amidst intense competition and logistical struggles during the pandemic posed challenges for Yee. However, she viewed these obstacles as opportunities for growth. “What kept me going was remembering why I started,” she reflected.
Yee credited her determination and support from SVO for navigating these challenges. “SVO provided invaluable opportunities, like attending a nutritionist course in Taiwan earlier this year,” she noted, which helped refine her product offerings.
A Holistic Vision for Health
Beyond product sales, Paris Queen aims to cultivate a wellness culture by launching community wellness programs, including workshops and seminars. “Our goal is to empower people to take control of their health,” Paris emphasized.
With a look toward sustainability, Paris Queen is exploring eco-friendly practices, such as sourcing sustainable ingredients and using recyclable packaging.
“Every challenge has been a lesson, and every success reminds me why I started,” Paris concluded. Her journey with Paris Queen is more than a career; it reflects a commitment to making health management effortless and accessible.
- You can learn more about Paris Queen here.
- Read other articles we’ve written about Malaysian startups here.
Featured Image Credit: Paris Queen
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