Redefining Health Management: The Rise of Wellness Apps and Wearables

Redefining Health Management: The Rise of Wellness Apps and Wearables

Wellness is Today’s Technology Buzzword

In the current era, wellness has become the key selling proposition of consumer technology. Brands are racing to enhance the wellness functionalities of their offerings.

For many, like Vaijanthi Dharaswamy from Gurugram, insomnia and anxiety can occasionally overwhelm daily life. Encountering a meditation group prompted her to try the Calm app, which provides resources for sleep and mindfulness. Dharaswamy notes, ‘The app helped me self-evaluate my goals through tools like mood check-ins and gratitude exercises, revolutionizing my mental and physical health.’ She found the app to act like a personal coach without the need for in-person visits, simplifying self-care and awareness.

Growing Awareness of Health and Technology

The surge in interest towards maintaining healthy lifestyle habits has sparked a wave of innovation in health-focused technology. A market report suggests the global wearable healthcare devices market could grow to $114.8 billion by 2033.

In India, the health tech innovation opportunity stands at $30 billion and is projected to double by FY2028. Bain & Co and HealthQuad’s report indicates that over 70% of respondents in a healthcare survey expect convenient, quality healthcare to proactively manage their well-being.

Smart Devices as Health Companions

The evolution of wellness technology has led to the transformation of personal health tracking into proactive management through smart devices and applications. ‘This innovation allows real-time support that empowers individuals to make informed health decisions,’ says Vishal Gondal, founder of GOQii, a preventive healthcare platform.

Srikanth Mahadevan from Deloitte points out that health tech has the potential to revolutionize healthcare in India, emphasizing a shift towards more personalized, efficient, and preventive models.

Popular Wearables and Their Functions

The rise in popularity of wearables can be attributed to their ability to alert users about potential health issues. According to Dr. Kayan Siodia, ‘Most smartwatches now feature real-time ECG monitoring, which can detect irregular heartbeats that lead to serious health risks. These devices monitor critical health metrics, offering early detection of potential problems.’

Furthermore, wearables not only track metrics but can help manage existing health conditions, particularly diabetes, by providing actionable insights into daily health metrics.

A Comprehensive Ecosystem for Health Management

The evolution of health management began in the early 2000s, leading to sophisticated wearable devices. New offerings like Amazfit’s Zepp App 9 are changing the game with features that customize fitness plans based on users’ recovery and exertion levels.

Innovators like boAt and Xiaomi have successfully integrated state-of-the-art health tracking features into their wearables, promoting health accessibility and personalized user experience, encouraging customers to adopt healthier lifestyles.

Future Trends in Health and Technology

With the global wellness market projected to reach $1.8 trillion, new technology modalities are emerging. Wearable devices are becoming increasingly adept at monitoring diverse health metrics, including sleep quality and glucose levels.

Concluding Thoughts

While wearable technology offers significant benefits for preventive healthcare, there are challenges. Finding a balance between technology and mental well-being is essential, as relying heavily on metrics can lead to anxiety. As Dilip Kumar from Rainmatter Health suggests, these tools can enhance healthcare efficiency, but users must manage their interactions with them wisely.

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