The world of business is often navigated by innovators who visualize a better future, and few embody this trait like SottoPelle® CEO CarolAnn Tutera. Over 30 years ago, along with her late husband Dr. Gino Tutera, she revolutionized the hormone pellet industry by introducing a multi-patented dosing system that set the standard for hormone therapy across the United States.
Reflecting on her unforeseen path into the medical field, Tutera states, ‘I never dreamed of entering the medical field. Instead, by being who I am, it would find me.’ Through her commitment, SottoPelle® has established itself as the leader in natural hormonal optimization, providing critical support to women and men experiencing menopause, andropause, and age-related conditions.
Continuing her pioneering spirit, CarolAnn explains, ‘We are the industry pioneer in BHRT pellet therapy and the reason it is practiced across America today. Our mission is to support people’s physical, mental, emotional, and spiritual well-being.’
Innovation at the Core
Under Tutera’s leadership, the company has flourished. The last decade has seen the brand expand into Tutera Medical® and the Caitera™ line of health and wellness products. This includes nutraceuticals developed by her late husband, further solidifying her innovation-driven approach. The brand captured the attention of high-profile clients, including celebrities, highlighting the growing trend of personalized health.
CarolAnn’s dedication earned SottoPelle® the distinction of being the #1 hormonal practice in Arizona for over nine consecutive years. She practices what she preaches, asserting, ‘Don’t go where others have gone before; blaze your own path.’ Her passionate approach to leadership can be captured in her description of herself as ‘Compassionate, Energetic and Original.’
Forging New Paths
In her entrepreneurial journey, CarolAnn believes courage and faith are vital. ‘Being confident, consistent, and courageous definitely helps. You have to believe in yourself and put in the work. You have to take risks. This is essential for success,’ she elaborates.
Her resilience is deeply personal, shaped by experiences growing up watching her father manage his business. ‘I saw him open many clothing stores as a child and knew I had that entrepreneurial spunk as well,’ she reminisces. ‘But despite my entrepreneurial roots, I never imagined entering the medical field.’
Inspiring Future Generations
As she reflects on her expansion journey, CarolAnn shares valuable lessons for aspiring entrepreneurs, urging them to ‘learn from the bottom up and gather as much knowledge as you can. Don’t be afraid to stand out and glow.’ Her core belief in passion drives her, emphasizing, ‘Find what you love to do and keep at it, it will become a reality.’
Commitment to Health
Guiding the future of her industry, Tutera focuses on hormonal health’s role in enhancing vitality and well-being. She has also committed to helping patients through trauma and brain injuries, treating NFL players and others with proactive methods.
Through ongoing partnerships, CarolAnn continues to emphasize the importance of health awareness in aging gracefully and leading a vibrant life. ‘Every act of kindness, big or small, helps create a wave of positive change that can transform the world,’ she notes.
As the company approaches training over 3,500 providers and helping more than 250,000 individuals globally, one message resonates—success stems from a combination of passion, resilience, and community support.
For more information about SottoPelle® and their services, visit SottoPelle Therapy.
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