As Japan steps into 2024, the nation is embracing a variety of health-centric solutions that are not only age-friendly but also climate-conscious. This shift towards sustainable wellness was evident at the recent Wellness Tokyo expo, held from November 27 to 29 at Tokyo Big Sight.
Trends in Wellness
This year’s expo featured a range of innovative products tailored for older adults, including low-intensity Pilates equipment designed to enhance accessibility. For example, the exhibited “barrels” help stretch the chest, back, and hips, coming with gentle curves that cater to those with limited flexibility.
An exhibitor representing the South Korean imported equipment noted, ‘We see an increasing opportunity to market these products more effectively, particularly to medical institutions that focus on rehabilitation for older adults.’
The Move Towards Nutrition
Health-oriented trends also spotlight sustainable food options. One such example is the rise of nutritious onigiri (rice balls) that combine flavor with health benefits.
In summary, 2024 marks a pivotal year for Japan as it combines wellness with sustainability, setting the stage for a healthier future for its citizens.
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