Is Dairy a Health and Wellness Product?

Introduction

With California Ag Today, I am Haylie Shipp. This is the Ag Information Network.

Real California Milk Excelerator Competition

The California Milk Advisory Board has announced the return of the Real California Milk Excelerator competition, focusing on Health & Wellness startups. This competition aims to accelerate value-added products using real milk through an immersive mentorship program and access to non-dilutive capital. The 2024 program will also feature a new Future of Dairy Expo event during the final pitch, bringing together past winners and industry leaders to showcase how real dairy meets modern consumer needs.

What is the Competition Looking For?

The largest global dairy accelerator is seeking companies that build innovative products made with at least 50 percent real milk or dairy. These products should leverage the benefits of dairy to promote health, wellness, and general well-being. Categories include better-for-you formulations, digestive health, cognitive function, functional ingredients, hydration, portion control, self-care, and more. This year’s competition offers up to $500,000 in prize and program value.

How to Apply

More details, including competition rules, timeline, and application, are available at realcamilkexcelerator.com. The deadline to apply is July 2, 2024.

Conclusion

Are you ready to innovate in the dairy industry? This competition could be your chance to make a significant impact. Don’t miss out on this opportunity to showcase your products and contribute to the future of dairy.