Gluten-Free Products Market Expected to Reach $13.49 Billion by 2031

April 21, 2025—According to a new comprehensive report from The Insight Partners, the gluten-free products market is rapidly evolving, with substantial growth driven by increasing consumer awareness about health and dietary preferences.

Market Highlights

The gluten-free products market size is anticipated to reach $13.49 billion by 2031, up from $7.67 billion in 2024, with an expected compound annual growth rate (CAGR) of 8.4% during the forecast period. The rise of gluten-related health issues, along with growing awareness and diagnosis of gluten intolerance and celiac disease, is reshaping consumer habits. More individuals are choosing to reduce or eliminate gluten from their diets, propelling demand for gluten-free alternatives.

Demand for Gluten-Free Bakery Products

There is a growing preference for gluten-free bakery items, as they are often perceived as healthier options. Products utilizing alternative flours from almonds, coconut, and oats are becoming increasingly popular, emphasizing improved digestion and energy levels.

• Notable Product Launches: Mary’s Gone launched gluten-free crackers in the Middle East, and Mondelez International introduced OREO gluten-free mint crème cookies.
• Technological Advancements: Companies are focusing on developing gluten-free items with improved sensory profiles that mimic traditional products regarding taste and texture.

Consumer Preferences

With the rise of health-conscious individuals, there is an increasing preference for clean-label items and products fortified with essential nutrients and probiotics. The gluten-free segment is adapting to meet these demands, leading to innovations in food formulations.

Regional Insights

In 2024, North America led the gluten-free products market with a significant share, closely followed by Europe and Asia Pacific. Strong revenues arise from heightened health awareness and growing lifestyles integrated with dietary considerations.

Conclusion

The gluten-free products market is well-positioned for growth, driven by heightened awareness and preferences for healthier dining options. As trends evolve, key players will continue to innovate, catering to the diverse needs of consumers and expanding their market reach.