**Contrast therapy x community.**
FlowHaus is seeking to elevate the everyday experience through its unique approach to wellness.
What’s happening: The social contrast therapy club debuted in Pleasant Grove, Utah. Co-founded by entrepreneur Jesse Itzler, FlowHaus aims to scale soulful experiences across the US.
Peaking. The idea struck co-founder Mitch Mathews during a mountain climbing retreat with cold therapy pioneer Wim Hof — a gathering that included Itzler, author Lewis Howes, musician Mike Posner, and other advocates of peak performance.
FlowHaus has materialized into a multi-sensory contrast therapy studio featuring a 50-person sauna, communal plunges, and various guided classes.
Heart of it. Believing the experience to be transformational, each session at FlowHaus combines personal engagement with communal energy. The FlowHaus guides perform an ‘aufguss,’ an immersive sauna ceremony that initiates with a heart-shaped aromatherapy snowball thrown onto heated rocks — symbolizing release.
With seat-rumblers and subwoofers synced to the music, co-founder Zach Nyborg notes that the intangible ‘vibration-raising’ effect resonates both internally and externally, enabling members to ‘tune with one another like an orchestra.’
Coast to coast. Aiming to elevate local communities, Mathews and Nyborg plan expansions targeting Portland, Scottsdale, Salt Lake City, Denver, and LA.
Additionally, Itzler is keen to pursue developments in NYC and Atlanta.
Punchline: FlowHaus, uninterested in complicating its mission with additional modalities, intends to let the profound experience speak for itself, a journey they hope to share widely.
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