A New Paradigm in Marketing Analytics
Join us for an exciting virtual seminar titled A New Paradigm in Marketing Analytics: A Framework for Integrating User-Generated Content in ML Marketing Predictive Models, set for Wednesday, February 19, 2025, from 12:15 p.m. to 1 p.m.. This event aims to explore the innovative techniques that are reshaping marketing strategies in today’s digital landscape.
About the Seminar
As privacy regulations tighten and access to traditional third-party data diminishes, many businesses are grappling with how to maintain effective marketing strategies. This seminar will cover key insights from renowned expert Maria Mora, a leader in data science and business analytics at Warner Bros Discovery. She will discuss a revolutionary framework that incorporates user-generated content and complex behavioral data into machine learning marketing models, providing businesses the tools needed to optimize sales strategies.
The seminar is part of the Applied AI & Data Science Graduate Student Seminar Series, which strives to make advanced data science topics accessible to all. Attendees can expect an engaging presentation followed by an opportunity for discussion, enabling a deeper understanding of the complexities involved in AI and marketing.
Inspiring Recovery: A Mother’s Journey Through COVID-19
In a remarkable story of resilience, Jan Ehtash, a 60-year-old mother from the UK, recently shared her experience of battling a life-threatening bout of COVID-19 that left her in a medically induced coma. Ehtash was hospitalized in December 2020 due to severe respiratory issues and ended up on a ventilator on Christmas Eve. As she faced the possibility of saying goodbye to her family, she conveyed her fears over the phone, uncertain if she would survive the ordeal.
After five weeks in a coma, Ehtash woke up to a new lease on life, expressing her gratitude for the NHS staff who played a crucial role in her recovery. ‘I couldn’t move or speak, but they found ways to make me feel less alone,’ she recalled. ‘One nurse held my hand when I needed it the most — these people are amazing.’ Now, fully recovered, she celebrates another Christmas at home with her loved ones.
Jan’s story is a testament to the impactful work of healthcare professionals during difficult times and serves as a reminder of the human spirit’s resilience in the face of adversity.
Looking Forward: Business Growth in Phuket
Botanica Luxury Phuket, a prominent property developer, has unveiled plans to expand its operations in response to the booming luxury real estate market in Phuket. At a recent press conference, CEO Attasit Intarachooti outlined the company’s impressive growth trajectory, highlighting record-breaking sales and potential future projects.
Intarachooti noted, ‘Since 2004, we have developed 27 projects across Phuket, Krabi, and Hua Hin, with record sales reaching 1.2 billion baht last January alone.’ The company aims to launch five new projects in 2025, including a luxurious condominium project valued at over 12 billion baht—demonstrating the continuing demand for high-end real estate in the region.
As the property market in Phuket sees a surge in activity, Botanica’s strategies encompass both infrastructure development and market expansion, ensuring they remain at the forefront of the industry while catering to a diverse clientele from Asia, Europe, and the Middle East.
Both the marketing seminar and the inspirational recovery story highlight significant themes of innovation, resilience, and growth, encapsulating the possibilities that lie ahead in both the marketing and healthcare domains.
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