Alex Cooper Discusses the Challenges of Maintaining a Healthy Lifestyle with Unwell Hydration

In a recent interview with PEOPLE, Alex Cooper, host of the “Call Her Daddy” podcast, opened up about her evolving health and wellness routine while unveiling her new hydration beverage line, Unwell Hydration. “It’s just this endless cycle,” she said, discussing the struggles many face in maintaining healthy habits amidst busy schedules.

Cooper, who considers herself to be flexible in her approach to wellness, admitted, “I’ll be honest, it changes every single day, every week. I think everyone can understand that sometimes you’re like, ‘I am on my fitness grind. I am ready to eat that salad. I’m ready to hydrate…’ — and then life happens.” She emphasized that fluctuations in stability often lead to feelings of exhaustion and challenges in staying well.

With the launch of Unwell Hydration, which comes in flavors such as Strawberry, Mango Citrus, and Orange Hibiscus, she hopes to make health and wellness easier for consumers. Each beverage contains over 700 milligrams of electrolytes along with B-complex vitamins and green coffee extract.

The idea for the drinks emerged during a rigorous touring schedule. “I was exhausted and I felt so hungover, even though I wasn’t even drinking,” Cooper recalled, prompting her to create a product that offers tasty hydration without excessive sugar. Unwell Hydration will hit Target stores nationwide starting January 1, 2025, retailing at $2.49 per 16.9 fluid oz. bottle and $14.99 for an 8-pack.

This initiative not only reflects Cooper’s commitment to personal health but also addresses a wide audience seeking uncomplicated ways to enhance their wellness journey.