The Saniss Awards 2025 celebrated outstanding achievements in health, pharma, and wellness advertising, recognizing innovations that make a social impact. Held in London, the event gathered top agencies from across the globe, including countries like Belgium, Finland, the US, and Brazil.
The awards night, held at the Hyatt Regency London, honored Ogilvy Mexico with the Grand Prix for its bold Campaign ‘TEST-ICLES’ for Fundación De Alba. This campaign effectively used humor and social media to raise awareness about testicular cancer, earning multiple Gold awards in categories such as Social Media and Consumer Health.
Other notable winners included Norlop VML Ecuador for ‘Divine Donation,’ Inbrax Chile for ‘Prevention Unboxer,’ and TBWA Helsinki for ‘Tampon FOR MEN,’ which challenged gender norms around menstruation. The event also recognized campaigns that addressed mental health, reproductive rights, disease prevention, and healthcare accessibility.
The celebration extended to Santiago de Chile, where the event concluded with an academic gathering. The awards reflect a rising global consciousness towards health issues and innovative communication strategies.
Simultaneously, the Global Wellness Day on June 14 promoted the importance of wellness as a human right, supported by celebrities and governments worldwide. The initiative encourages activities that reconnect individuals with nature, themselves, and their communities.
In other news, Calley Means, a top adviser to HHS Secretary Robert F. Kennedy Jr., has been vocal against the corruption he perceives within the US health system. He has criticized major organizations like the FDA and the AMA, while also promoting wellness products and dietary supplements through his platform Truemed.
His role and interests have raised ethical questions regarding conflicts of interest, especially since his financial ties and potential investments are not publicly disclosed. Experts argue that such conflicts could undermine public trust and influence health policy decisions.
Meanwhile, discussions continue about expanding Health Savings Accounts (HSAs), which tend to benefit wealthier Americans more significantly. Proposals to include fitness and wellness expenses as eligible HSA costs face scrutiny over their effectiveness and impact on public health resources.
Overall, these developments underscore the complex interplay between health communication, policy, industry interests, and ethical standards in shaping the future of healthcare.
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