NASCAR’s Kyle Busch, Wellness Advocate Samantha Busch, and their son Brexton Partner with StarKist to Highlight Family, Fitness, and Fueling Life on the Go
StarKist Co., America’s favorite tuna brand, has announced a new partnership with NASCAR star Kyle Busch, his wife Samantha Busch, and their young racer son Brexton. This collaboration combines StarKist’s focus on promoting healthy, active lifestyles with the energetic world of motorsports and everyday family routines.
“We’re excited to launch this partnership with the Busch family,” said Michael Merritt Jr., Head of Marketing at StarKist. “It showcases how their busy family life is fueled by StarKist’s delicious, protein-packed pouches, whether at the race track, during school activities, or family meals.”
Kyle Busch, renowned for his 232 career wins and nickname “Rowdy,” brings his competitive spirit to the alliance. StarKist branding will appear on his racing suits during NASCAR events, as well as on Brexton’s race car and suit, emphasizing the brand’s connection to future generations of racers.
“I’ve always been a fan of Charlie The Tuna®,” Kyle shared. “StarKist’s convenient pouches are perfect for my hectic schedule—delicious, quick, and reliable for staying energized while racing or training.”
Samantha Busch, an advocate for health and wellness, also emphasizes the ease and nutrition these pouches provide. “Life in a racing family is fast-paced,” she noted. “StarKist offers us simple, healthy protein options that keep us energized throughout our busy days.”
The partnership will also feature content showcasing how the Busch family incorporates StarKist into their daily lives via social media, podcasts, and appearances. With over 2.5 million followers on social media, Kyle Busch’s influence will help inspire fans to make healthier eating choices. StarKist, known for its diverse range of over 40 flavorful products, continues to lead the industry with protein options that suit active, on-the-go lifestyles. Each pouch typically contains 10 to 17 grams of protein and is designed for convenience.
“This is a perfect blend of speed and nutrition,” Merritt added. “We’re proud to align with the Busch family to demonstrate how nutritious, easy-to-eat meals can support busy lives, especially those involved in sports and active living.”
About StarKist Co.: StarKist Co., a subsidiary of Dongwon Industries Co., Ltd., is committed to providing nutritious, convenient protein options that empower healthy living. Its iconic Charlie The Tuna® brand has been a trusted name in seafood since 1961, with a focus on quality, sustainability, and innovation.
About The Busch Family: Known widely in the motorsports world, Kyle Busch, Samantha Busch, and young Brexton Busch are recognized for their dynamic presence both on and off the track. Kyle is the most successful driver in NASCAR history, while Samantha is a successful entrepreneur and health advocate. Brexton, at just 10 years old, has already amassed over 120 wins and a significant social media following, establishing himself as a rising star in racing.
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