Life Time is thinking big.
Home screen. The health club operator is evolving into an integrated wellness platform built around its LT Digital app.
Available to both club members and non-members, this free app provides on-demand workouts, nutrition programs, meditation content, and wellness challenges.
Already attracting 1.7 million non-member users, Life Time CEO Bahram Akradi projects 3–4 million users by year-end, with expectations to reach tens of millions within five years.
Pocket guide. Enhancing its digital ecosystem, the company is integrating an AI wellness companion.
Co-developed with Microsoft last year, the brand’s L.AI.C (pronounced “lay-see”) companion will soon function as a specialized Life Time concierge — offering class recommendations, personalized workouts, health data tracking, and event registration from one central hub.
Add to cart. The app also serves as a storefront for Life Time’s LTH supplement line, which is growing at 25% month-over-month. Akradi anticipates this line will become a $1 billion revenue business. With expansions to other products, an increased wellness marketplace is very much on the cards.
Life Time’s tiered strategy involves acquiring non-members with free content to drive scale, while 812K club members will access L.AI.C and club perks — laying the groundwork for a “super app” encompassing fitness, education, supplements, and health tracking.
Punchline: Thinking beyond traditional brick-and-mortar clubs, Akradi envisions AI and supplements as vital components of Life Time’s evolving wellness ecosystem.
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