
Fitness and Nutrition at Your Fingertips
The eagerly awaited Start TODAY app launched on December 26, 2024, has quickly become a go-to resource for individuals seeking to enhance their fitness and nutrition. With its roots firmly planted in the Start TODAY community, which thrived during the pandemic, the app represents a collective effort to promote better physical and mental health.
Leadership by Al Roker and Experts
At the forefront of this initiative is Al Roker, known as the app’s “Chief Motivation Officer.” He is backed by Stephanie Mansour, TODAY’s Fitness Contributor, along with a team of renowned personal trainers and dietitians. This collaboration aims to transform health goals into reality with structured routines, expert advice, and insightful meal plans.
Main Pillars of the Start TODAY App
- Fitness
- Nutrition
- Inspiration
The app offers extensive challenges ranging from 7-day to month-long tailored workouts suitable for various lifestyles.
Challenges Designed for Success
According to Mansour, “Our viewers and Start TODAY members appreciate accessible strength training routines and walking workouts. They want exercises that are easy to do anywhere.” The app accommodates all levels, featuring guided workouts that can be performed with minimal equipment.
Jumpstart Your Routine with Indoor Walking
One of the initial offerings is the January indoor walking challenge. This challenge promotes regular exercise, with just 13 minutes of daily commitment.
Mansour states, “The January challenge focuses on making fitness accessible and fun, emphasizing walking workouts that you can perform regardless of the weather.” As part of this challenge, users can engage in daily videos and community support.
Meal Plans and Nutrition Insights
Alongside fitness, the Start TODAY app provides structured meal plans led by registered dietitian Natalie Rizzo. Rizzo elaborates, “Nutrition and fitness go hand in hand. You can’t achieve your health goals without a balanced diet.” Each weekly plan is designed around common dietary goals, offering convenience and variety.
Inspirational Guidance
For those seeking motivation, the app features insights from personal trainers and nutritionists, alongside Roker’s daily motivational messages.
To become part of the Start TODAY community, you can download the app at an introductory price, inviting users to embark on their health journeys together.

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