UCLA Athletics Partners with CUDIS for Innovative Wellness Program
CUDIS, a web3-driven wellness firm, recently announced a partnership with UCLA Athletics aimed at promoting AI-enabled smart rings to enhance health monitoring among student-athletes. This year-long collaboration seeks to integrate advanced technology and well-being into collegiate sports culture.
Engaging Student-Athletes
Through this initiative, CUDIS plans to engage various UCLA student-athletes from teams such as tennis, basketball, and football. The agreement allows these athletes to harness their name, image, and likeness while advocating for the wellness rings on their social media channels.
By emphasizing the importance of health, performance analytics, and personal data ownership, student-athletes will share their journeys with the smart rings, fostering a culture of wellness.
Enhancing Fan Experience
In addition to reaching student-athletes, CUDIS is engaging UCLA fans through interactive campaigns, including prize draws during sporting events. This effort aims to further embed the product within UCLA’s vibrant athletic community.
The partnership also allows for the incorporation of UCLA’s branding, fortifying the bond between the university and CUDIS, while raising awareness of the innovative wellness technology.
Technology-Driven Health Monitoring
CUDIS CEO Edison Chen highlighted the importance of this collaboration, stating that UCLA’s influence has shaped the company’s vision. The smart ring enables comprehensive health tracking, monitoring metrics such as heart rate and sleep quality, leveraging the Solana network for secure data ownership.
Funding and Future Goals
With a recent $5 million funding round led by Draper Associates, CUDIS is poised to expand its influence in the wellness market, marking a strategic step in merging technology with collegiate athletics.
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