WellnessJK Looks to Real Estate for Growth Indications
In the fast-evolving world of wellness, WellnessJK is keenly aware that now is the time to act. According to the Global Wellness Institute (GWI), the wellness economy is projected to reach $9 trillion by 2028. One of the most telling signs of this expansion is the growth of wellness real estate, which has experienced impressive growth rates of +18.1% annually from 2019 to 2023.
A Health Indicator in Real Estate
Andy Dunn, Senior Sales Director at WellnessJK, commented, ‘Wellness real estate growth is a great barometer for us to see the health of the industry, the confidence that people are putting into their own wellness journey.’ He emphasized that this sector’s growth suggests a full recovery from previous challenges, surpassing 2019 growth metrics.
Market Dynamics Driving this Surge
WellnessJK attributes the real estate boom to two key factors: the current state of the real estate market and a growing desire for personal connections. Dunn noted, ‘The supply and demand of property is in the buyer’s favor right now, with many vacant properties from the last few years, leading landlords to promote better pricing and opportunities.’ He underscored that people now have a deeper understanding of the benefits of community-driven wellness initiatives.
Strategic Sales Approach
To capitalize on market trends, WellnessJK has refined its sales strategies. ‘We’re developing a sales and coverage strategy that takes full advantage of these trends in the segments we are working on for future success,’ Dunn explained, as the company seeks to ensure a robust customer experience through quality products.
The Role of Virtual Wellness
Despite increasing physical wellness opportunities, WellnessJK sees a continuing role for virtual wellness. Dunn remarked, ‘We do multiple things for our wellness in a virtual or at-home fashion.’ He anticipates that as new modalities become more commonplace, both physical and digital wellness solutions will grow in tandem.
Looking to the Future
WellnessJK aims to stay at the forefront of industry trends by refining its approach to recovery, relaxation, and rejuvenation. Dunn noted, ‘We are strategizing around these differing needs and how they can connect back to wellness journeys. Our plan is to combine automated solutions with in-person experiences in the coming year, giving clients a comprehensive toolkit for achieving their wellness goals.’
As the wellness industry continues to evolve, WellnessJK is poised to ride this wave, adapting to consumer needs and embracing the opportunities presented by the real estate wellness boom.
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