Health as a New Social Status Among India’s Elites

Health as a New Social Status Among India’s Elite

In contemporary India, public displays of wealth increasingly encompass appearances at marathons, memberships in exclusive health clubs, and endorsements of luxury wellness brands. Furthermore, the sharing of hyper-optimized health routines on social media has also emerged as part of this trend.

The merging of health and status reflects a broader societal shift where fitness becomes a marker of achievement and exclusivity among the country’s affluent classes. Such transformations are reshaping perceptions of health and social standing, raising significant questions about the implications for public health and community engagement.