Rural Tourism Market Set for Dramatic Growth by 2028

Rural Tourism Market Set for Dramatic Growth by 2028

Dublin, Dec. 05, 2024 (GLOBE NEWSWIRE) — The “Rural Tourism Market Report 2024” indicates that the rural tourism sector is set for significant expansion, forecasting a rise from $91.09 billion in 2023 to $131.47 billion by 2028, achieving a compound annual growth rate (CAGR) of 7.7%. This growth is attributed to the increased interest in cultural heritage tourism, eco-tourism, and a demand for unique and authentic travel experiences.

The report outlines several key trends driving demand, including the expansion of digital connectivity and the integration of smart technologies to enhance visitor experiences. Consumers are shifting towards eco-friendly and sustainable tourism practices as awareness for environmentally responsible travel grows.

Growing Interest in Cultural Heritage

The revival in cultural heritage tourism is expected to further stimulate the rural tourism market. Factors such as global connectivity enable individuals to appreciate diverse cultures and foster an interest in preserving historical sites. This has demonstrated an effect, as seen in Northern Ireland where nearly 59% of adults visited a historic site in 2022-23.

Technological Innovations in the Sector

Leading companies in rural tourism are adopting advanced digital platforms for better visibility and access to remote destinations. Recently, the United Nations World Tourism Organization launched a digital platform aiming to promote collaboration among rural tourism locations.

Regional Insights

North America remains the largest market for rural tourism, while Asia-Pacific is anticipated to be the fastest-growing region in the coming years.

The market report outlines strategies for leveraging growth opportunities across multiple geographic areas, emphasizing the potential of eco-tourism and cultural heritage as key components. With continuous advancements in technology and increasing demand for personalized travel experiences, the future looks promising for the rural tourism sector.