How does Karlie Kloss approach wellness?

Introduction

Supermodel Karlie Kloss, known for her entrepreneurial ventures including ownership roles in W, i-D, and Life magazines, stars in a new campaign titled “Find Your Way” for Thorne Healthtech, a company specializing in supplements and health tests.

Kloss’s Philosophy on Wellness

In a series of advertisements created by Buck, Kloss emphasizes that “there’s no one way to wellness. You have to craft it yourself.” She shares her personal approach, stating, “My way is starting calm,” as she practices yoga, and “finishing strong,” while engaging in vigorous cycling. Kloss encourages viewers, saying, “There’s a million ways to wellness. Go find yours.”

Representation in the Campaign

The campaign also highlights various individuals, including a male cyclist, a female tennis player, and a man taking a cold plunge, to showcase the diverse paths people take toward wellness. Kloss is seen in front of her nonprofit, Kode with Klossy, which aims to create learning experiences for young women.

Target Audience

According to the brand, the campaign targets a broad audience of males and females aged 25-50, focusing on those with higher household incomes and diverse ethnic backgrounds, whether they are athletes, healthcare practitioners, or entrepreneurs.

Kloss’s Personal Journey

Kloss, who identifies as a busy mom and entrepreneur, expresses her commitment to health, stating, “I’m always striving to stay healthy and be the best version of myself.”

Thorne’s Commitment to Quality

Thorne, a company with a 40-year history that went public three years ago, prides itself on adhering to stricter standards than other supplement manufacturers. It is the only company collaborating with the Mayo Clinic on health and wellness research and content. Thorne offers a range of products, including supplements for nutritional support, restful sleep, and mental focus, as well as health tests for stress, gut health, and biological age.

Conclusion

Thorne’s products are available online, through healthcare providers, and in specialty stores such as Erewhon and Sprouts. As Kloss highlights, wellness is a personal journey, and everyone has their own path to discover.